A done-for-you outreach engine for your 8-week programme
Stef — this is the actual thing, not a vague "we should chat" text. What it is, what it costs, why the price makes sense, and how it would technically work. Read it, poke holes in it, and tell me what's wrong with it.
The problem this solves
You've built something real — the 8-week corporate case study, a genuine ex-COO/aerospace credibility story nobody else in this space has, testimonials sitting in your Instagram highlights right now. What's missing isn't the product. It's that the exact people who'd book it — HR and People leads at UK companies with a real wellbeing budget — have no way of finding you. Word-of-mouth and a placeholder website aren't a distribution strategy.
What I already have, that you'd otherwise pay someone to build
This is the actual reason the price below works — most of the expensive part of this already exists.
A live contact database
Thousands of UK HR/People/Wellbeing decision-makers, already sourced and verified for a different corporate wellbeing offer. The buyer persona is the same one you need.
A proven copywriting process
A research-grounded, adversarially-judged approach to cold email that's already been built and tested this month — not a first attempt, a refined one.
Sending infrastructure
Sequenced, reply-tracked, inbox-managed sending already running for another client. Adding a second one is marginal effort, not a rebuild.
Real market pricing — what this costs everywhere else
Published, sourced numbers, not guesses.
| Provider | What they charge |
|---|---|
| Pearl Lemon Leads (UK) | £2,497+/month for cold email OR LinkedIn alone |
| Cleverly | $397-997/month, LinkedIn only, capped prospect volume |
| Belkins | ~$5,000-12,000/month, or ~£1,200 per booked appointment |
| Boutique / freelance tier | $1,500-2,500/month (~£1,200-2,000) — the realistic floor for a one-person operator |
Those prices cover real overhead — data teams, SDR headcount, licensed tooling. This works differently: the marginal cost of building your version is low because 90% of it already exists, which is the only reason the number below makes sense.
The actual offer
The build
A targeted slice of the existing database (300-500 contacts to start, not the whole list), a researched 3-4 touch email sequence built around your actual 8-week programme, and managed sending from a dedicated address — not handed to you as self-serve software.
What I need from you first
Real session length, format, and a price for the 8-week programme, plus permission to use your real testimonials. "8-week corporate case study" on its own isn't enough to write copy that survives someone asking a follow-up question.
In exchange for the founding-client rate: a signed testimonial once real bookings land, and permission to use this as a case study for the next client this gets sold to. Same trade already offered to Gemma on her own founding-client tier — not a special rule invented for you.
How it actually gets sent — and why not Klaviyo or Mailchimp
This matters more than it sounds like it should.
- Klaviyo and Mailchimp are built for consented marketing lists — people who've opted in. Both explicitly prohibit using them for cold outreach to people who haven't. Using them this way risks account suspension, not just a slap on the wrist.
- The real category for this is purpose-built cold-outreach tools — Instantly.ai, Smartlead, Lemlist — designed specifically for sequenced cold email, with proper mailbox reputation management built in.
- To start, I'd run it myself — sending from a dedicated address on your own domain once it's ready, not a tool you have to learn. If this needs to scale past one client, that's when it moves onto one of those platforms properly.